Benefits of Using Promotional Tote Bags for Startups
Promotional tote bags are used as walking billboards, which can be carried around to give constant visibility in conspicuous areas. Its effectiveness rises because recipients continue to use it continually and take a startup’s branding with them wherever they go.
✔ Convey Brand Message – Offering tote bags in large quantities is relatively cheap compared to paid online advertising or purchasing billboards.
✔ Extended Brand Exposure – Building upon the previous point, using a bag means that it will be seen by many people as it is carried around, which is free advertising.
✔ Sustainability and Positive Brand Image – Recycling totes are popular and relevant in the modern world, helping a startup appeal to customers interested in environmentally-friendly products.
Tote bags are not a one-time-use item; rather, they are durable, which allows them to be used for a long time, hence extending brand visibility.
Creative Guerrilla Marketing Strategies with Promotional Tote Bags
Promotional tote bags can be used in the following ways in the course of venture capital and the growth of startups.
- Event-Based Distribution
Handing out tote bags at industry events, trade shows, and other networking means exposure to the likely buyers. Normal bags were not attractive and would not prompt people to ask questions and start discussions about the brand.
- Strategic Placement in Public Spaces
Placing branded tote bags in places with high traffic – coffee shops, co-working spaces, or libraries – guarantees that they will be taken by people and used. This is because more people get to become aware of the startup’s branding.
- Limited-Edition Campaigns
Promoting tote bags with prints or messages related to the current trend can help foster such interest. People are willing to go a long way to get these products as they are the only way to get the products available in a particular brand.
- Interactive Street Marketing
Combining tote bag distribution with other activities, such as pop-up installations or QR Code hunts, is effective. People do not only get an actual product but also get an experience, and that’s how the brand is constantly remembered.
- Referral-Based Giveaways
Promoting customers to share brand-related content on social media for a chance to be given a tote bag boosts their online presence. This strategy can be implemented by a startup in order to make the audience become promoters of the brand.
Extending the Range: Canvas Messenger Bags for a Premium Look
Although using promotional tote bags is excellent for giveaway campaigns, there is another more premium version that can be used by startups – Canvas Messenger Bags. The sturdiness and the quality of Canvas Messenger Bags raises the perceived value of your product thus making it perfect for selected promotions or for use as gifts or incentives.
The Bottom Line
Startups can benefit from promotional tote bags as these materials are relatively low-cost but can greatly help in pulling off guerrilla marketing strategies. Widening the product portfolio with Canvas Messenger Bags adds to the brand visibility, thus making it a complete branding strategy. Thus, startups start using these tools effectively, and in this way, Guerrilla marketing becomes effective and cheap for companies.